Every organization should have a good handle on their strengths, weaknesses, opportunities, and threats. You may be surprised at what is discovered when performing a swot analysis. Outside of nursing care, information technology is an area that you should definitely have ( strength ), not ( weakness ). IT is a key driver for patient safety and quality outcomes reporting. The Centers for Medicare and Medicaid Services (CMS) are imposing a ( threat ) to those that are unable to report and meet the quality reporting standards; they are doing this by reducing your re-imbursement . Staying abreast of physician satisfaction and ahead of the competition is what helps to attract business to your hospital, which directly effects increased revenue, this is definitely an area of ( opportunity ) for most facilities. Have you done a SWOT analysis on your organization lately?